OUR TEAM
Meet the Xenex Team
Science-Driven. People-Focused. Personally Invested.
Larry Rubin
Founder & Chief Formulator
After personally overcoming PTSD and transitioning off prescription meds with the help of CBD, Larry built Xenex Labs from the ground up. His goal: develop breakthrough remedies for real people with real conditions. Larry still personally oversees every product we create—and tests every new batch himself. Favorite Formula: Nano Cherry Tincture (for anxiety, mood, and clarity)
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CEO & Lead Scientist
Founder of SomaLab International and graduate of EGADE Business School at Tecnológico de Monterrey, Earl merges deep business insight with his lifelong mission: improving daily quality of life through high-impact natural supplements.
He champions the scientific, ethical, and standardized use of CBD and cannabis derivatives—backed by research, biotechnology, and a global network of scientific and medical institutions.
Kiz Wilson
Customer Success & Clinical Liaison
Kiz bridges the gap between science and healing. She works directly with chronic condition clients, translating complex lab formulations into clear guidance—ensuring they receive the right product, dosage, and support for real results.
Randie Rubin
The Wholistic Detective
A former pharmaceutical rep who left the industry for ethical reasons, Randie brings 30+ years of holistic health experience to Xenex Labs. She ensures our products align with what today’s chronic condition sufferers truly need to survive and thrive: Functional Nutrition Coach • Certified Pilates Instructor • Personal Trainer.
Narj Schneider
Chief Marketing Officer
Mark has led marketing campaigns that have generated over $1.5 billion in sales. He’s launched two national creative divisions and built strategic campaigns for over a third of the Fortune 1000—and countless startups. Now, his focus is firmly on health and wellness, helping amplify Xenex’s story and mission.